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Proposal

Every conversation ends with you in their phone.

A digital profile and QR application for Marriott’s global development team. Built on Marriott’s own infrastructure, fed by the contacts system you are already building, and made to outlast every move, every title, every year.

Aug 2026Development Marriott InternationalV1.0

01 · Why this, why now

Executive summary

Relationships are the asset, and a deal can take years to sign. People move in that time, changing regions, titles and companies, and the ways they stay reachable quietly go out of date: a card, a signature, a directory entry that was right when it was made. This protects those relationships for as long as they matter. On infrastructure that is yours.

What it is

A card that is always you

A profile, a QR code, a contact file and wallet pass for every person, generated from Marriott’s own directory, so it stays right without anybody maintaining it. Change a title, region or number once, and every profile and code continues to lead people to the latest information.

Why it must be yours

Marriott owns the codes

Personal, printed and campaign QR codes all resolve through a Marriott domain, on Marriott’s own infrastructure. No subscription can switch them off, no third party holds the data and the analytics remain yours. Permanent by construction.

What it protects

Every connection, kept

People move roles, regions and companies; the connection should not disappear with them. Every code continues to work and can direct that relationship to the right person in the team when someone moves on. Every scan and save is counted, so the relationships being built can be seen, rather than guessed at.

The premise

A deal can take years to sign. A card in a pocket lasts a season. And somewhere in between, the people who matter become unreachable.

The promise · 01

You never run out.

The same code and the same link, on a card, a badge, a screen and a phone, so nothing is ever unlinked or out of date.

The promise · 02

Nothing gets typed.

Three taps and your name, title, region, phone and email are in their phone, straight from the record and never retyped.

The promise · 03

A move breaks nothing.

Change region or title and every code already printed still finds you, showing the details that are true today.

The promise · 04

Leaving is handled.

Everything already out there continues to work. When someone moves on, it leads people to the right person instead.

The promise · 05

“Did it work” stops being a guess.

Scans by person, region, event and day. Not the whole story of what worked, but a real part of it that nobody had before.

Everywhere you build

One team. Everywhere.

One global development team, from Bethesda to Shanghai, with one consistent way to be reached. Every profile below is one scan away from being in somebody’s phone.

One teamEvery regionOne systemdrag to travel

02 · Six stages

How it works

Your system is the only source of truth. Everything else is generated from that source, which is what makes the whole thing predictable.

Your system
01

Your system

The contacts map you are building. The whole team, filtered by area and location, with the same person appearing in several places at once.

02

The pull

One flow. Your records come to us on a schedule. That single flow is what keeps it simple and predictable.

03

Our records

One person, one record, built from your data and enriched with the few things that are ours alone.

04

What it produces

A profile page, a QR code, a contact file and a wallet pass: the four things that actually put a person into somebody else's phone.

05

Dynamic codes

A code whose destination can change after it is printed. The artwork is set once; where it sends people stays editable forever.

06

The app

One door: a work email, then a code, landing on your own card, with everything behind the same sign-in if your role allows it.

Day to day, the app in your pocket

What it is

Everything that represents you, in one place. Your profile on your phone, QR codes, contact sharing, wallet passes, analytics and the tools your role allows, all brought together in one app.

How it is used

  • Show a QR code
  • Tap to share over NFC
  • Send a link
  • Include it in your email signature

Behind the same sign-in

See what is working, where people are scanning, and how often they save your contact.

Built around the way Marriott already works.

The premise, answered

A deal still takes years to sign. The connection now lasts just as long. And the right people stay connected.

03 · Once, and every year

What it costs

One build. One annual running fee. The running fee is reviewed in the open because features that grow traffic grow the load. Build+ is where the options live, priced to specification.

Once · the build
£70,000+The plus is headroom, not scope creep: deeper analytics, translations, native apps and whatever the roadmap earns next, priced to specification.
  • Ingest, resolver, codes, profiles in
  • Wallet pipeline, console, sign-in in
  • Analytics, as deep as wanted the +
  • Translations, for the regions that need them the +
  • A native app, if ever wanted the +
Every year · to run
£3,500Reviewed in the open. Covers hosting, resolver pages, database, monitoring, backups, maintenance and disaster recovery.
  • Hosting, resolver and pages in
  • Database and analytics store in
  • Backups, held off-platform in
  • Monitoring, email, certificates in
  • Disaster recovery in

The build covers today’s platform. Build+ is future capability. The annual running fee is reviewed as adoption and infrastructure requirements grow.

The cards are deliberately not ours to sell. We are the technical agency. The estate of metal NFC cards, chips and print belongs to the people who carry it. Which is the good news: every local team orders locally, on local lead times with local suppliers, and everything a printer needs, from print-ready artwork to codes and specs, comes straight from their own sub-team console and their own profiles. And if the budget does not line up with this, say so. We would rather adapt the plan to the money than lose the idea over it. The phasing, the depth of the analytics and what lands in year one are all things we are happy to shape around what is actually available.

We’re readywhen you are.

Oliver Iwaszko Founder, ZKO Creative LTD Oliver@zko.world www.zko.world

Thank you for your consideration. We would be honoured to craft something enduring together.